Introduction
If you are looking for a laugh-out-loud Korean drama that perfectly blends the classic corporate romance with chaotic comedy, look no further than Business Proposal. Released in 2022, this smash-hit series took the global streaming world by storm, breathing fresh, self-aware life into beloved romantic tropes. From fake dating shenanigans to incredible second-couple chemistry, it remains a definitive comfort watch for fans worldwide.

Key Information
- Streaming Platform: Netflix, Rakuten Viki
- Genre: Romantic Comedy, Workplace Romance
- Episodes: 12
Plot Summary
The story follows Shin Ha-ri, a dedicated food researcher at Go Food who agrees to go on a blind date in place of her wealthy best friend, Jin Young-seo. The goal? Act as chaotic, unhinged, and un-dateable as possible to scare the suitor away.
Worth a Look
The plan backfires spectacularly when her date turns out to be Kang Tae-moo, the newly appointed, perfectionist CEO of the company where she is employed. To avoid more setup dates from his grandfather, Tae-moo proposes a fake contract relationship to the "fake" Young-seo, forcing Ha-ri into a double life to protect her day job.
Core Cast & Characters
- Ahn Hyo-seop as Kang Tae-moo (The handsome, workaholic CEO)
- Kim Se-jeong as Shin Ha-ri (The expressive, quick-witted food researcher)
- Kim Min-kyu as Cha Sung-hoon (Tae-moo’s loyal and charming chief secretary)
- Seol In-ah as Jin Young-seo (Ha-ri’s chaotic, wealthy best friend)
Why It's a Must-Watch Drama
- Masterclass in Rom-Com Tropes: It features almost every classic cliché—fake dating, rich boy/poor girl, accidental kisses, and secret identities—but executes them with a self-aware, comedic brilliance that never feels tired.
- Incredible Pacing: At just 12 episodes instead of the usual 16, the show cuts out unnecessary drag and filler, keeping the humor sharp and the romance moving forward briskly.
- Elite-Tier Second Couple: The secondary romance between Cha Sung-hoon and Jin Young-seo frequently threatened to steal the spotlight with their instant-attraction chemistry and mature, viral-worthy romantic moments.
- Dynamic Duo: The friendship between Ha-ri and Young-seo represents peak best-friend goals, built on genuine loyalty, hilarity, and mutual support.
Who Will Like It
- Comfort Watch Seekers: Anyone looking for a stress-free, feel-good binge watch that guarantees a smile after a long day.
- Rom-Com Lovers: Fans who live for witty banter, butterfly-inducing romantic gestures, and perfectly timed comedic misunderstandings.
- K-Drama Beginners: The straightforward, highly entertaining plot serves as an excellent gateway series for anyone trying out Korean television for the first time.
5 Similar K-Dramas to Watch Next
- What's Wrong with Secretary Kim: The gold standard of narcissistic, wealthy CEOs falling completely for their brilliant workplace counterpart.
- King the Land: A sparkling, classic corporate rom-com featuring an enemies-to-lovers story between a luxury hotel heir and a stellar employee.
- No Gain No Love: A fantastic modern watch centered heavily around a hilarious, calculation-driven fake marriage scheme to secure a promotion.
- Her Private Life: A delightfully fun workplace romance involving a hidden dual-identity secret and top-tier romantic chemistry.
- Touch Your Heart: A lighthearted, low-stakes romantic comedy featuring a quirky fake-identity setup where a famous actress goes undercover as a secretary for a cold attorney.